I started ICR Trax to solve several problems. Our parent company, ICR Advertising, began producing TV shows. We have a friend in the music business who has been very successful and produced some cool instrumental albums. I asked him if we could use his tracks on...
Our primary ICR Trax composer has been writing original music for many years. The method for writing the tracks is similar to stories you’ve heard from famous song writers. Sometimes we start with just a drum beat. For example, Carlos Santana loves to write with...
The founding members of ICR Trax have a long-time radio and television background. We started making the tracks because of how expensive it is to buy music for our advertising clients. We have always been musicians so it made great sense. We also keep to a rule of...
